Brand Strategy – Vicnorah

07MayMay 7, 2026

If I Wanted to Start a Luxury Brand in Nigeria Today, This Is How I’d Do It

Let me be honest with you from the very first line. Luxury is one of the most misunderstood words in the Nigerian business vocabulary. We say luxury and we mean expensive. We say luxury and we mean imported. We say luxury and somehow, almost automatically, we...

28MarMarch 28, 2026

Why Most Branding Advice Is Failing Your Business (And What Nobody Is Talking About)

You've read the articles. You've watched the tutorials. You've Googled "how to brand your business" more times than you'd like to admit. But something feels off all the time. Your business looks okay, maybe even good. But it doesn't feel like you. It's not attracting...

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If I Wanted to Start a Luxury Brand in Nigeria Today, This Is How I’d Do It

Why Most Branding Advice Is Failing Your Business (And What Nobody Is Talking About)

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