15Oct
12Sep
I GOT LET GO OF MY JOB LAST MONTH
Not for low performance or misconduct but for the simple reason that the company is restructuring… Let me give you a little story: Two days before I was let go, just after closing hours, I heard that my boss was on his way to the office....
14May
How to Use Psychology to Win in Business marketing
How to Use Psychology to Win in Business Marketing If you understand how people think then you will most likely be a smart marketer. There is a marketing conversation happening in Nigerian business spaces right now that I find both exciting and slightly frustrating. Exciting because more...
07May
If I Wanted to Start a Luxury Brand in Nigeria Today, This Is How I’d Do It
Let me be honest with you from the very first line. Luxury is one of the most misunderstood words in the Nigerian business vocabulary. We say luxury and we mean expensive. We say luxury and we mean imported. We say luxury and somehow, almost automatically, we...
01May
Branding Tips to Succeed in 2026
The rules have changed. Nigerian businesses need to know this right now. Let me tell you something that most branding advice will not say out loud. 2026 is not business as usual. The way customers discover brands has shifted. The way they decide who to trust has shifted....
28Mar